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News and views to improve the strength and vigor of all your direct response marketing activity.

Ways Health Plans Can Use “First-Party” Data When Cookie Tracking Crumbles
May 11, 2021

Justin Stauffer Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV

Over the past 18 months, several new policies have been enacted (or are fast approaching) that will push marketers everywhere — including insurers and health plans — toward a “privacy first” approach ...

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Pandemic Pondering
May 7, 2021

Jen Stercula Digital Direct Marketing, Response Marketing, Direct Q&A

Question: How should we continue to communicate about COVID-19?

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DMW PROMOTES CHRISTINA CLAUSEN TO DIRECTOR OF HUMAN RESOURCES
May 5, 2021

Jen Stercula Company News

An invaluable Human Resources professional with over 17 years of experience.

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DMW HIRES DAVE MANEVAL AS DIRECTOR OF FINANCE
May 3, 2021

Christina Clausen Company News

A financial executive bringing years of experience joins DMW.

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U.S.-based health insurance providers will be required to be certified by Google
April 28, 2021

Justin Stauffer Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV, Company News

Effective June 2, 2021, all health insurers that want to advertise through Google’s ad network will be required to be certified by a third party. Find out details of this new requirement ...

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