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DRTV

Get insight into the do’s and don’ts of DRTV, from production to media buying to response tracking, and see how new consumer habits are changing the script for DRTV marketers.

Top 5 in 2020 – Best of DMW Blog
December 28, 2020

Jen Stercula Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Phew! What a year. Health, wealth, politics, religion, family … did any topic or item of importance remain untouched? We’ll likely be feeling the reverberations of 2020 for some time to come. How did you make the time to read at all?

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DRTV Distressed
December 17, 2020

DMW Direct DRTV, Direct Q&A

Question: I want people to watch my commercial, but is it too long?

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Virtual Realities: The Good, The Bad, and the Unexpected of Filming a TV Commercial Remotely
November 30, 2020

Jen Stercula Creative That Sells, DRTV, Response Marketing, Trends and POV, DM Lite

Real DMW employees weigh in on the business of video in the time of COVID-19.

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2020 Super Bowl Ad Winners & Losers
February 7, 2020

Bill Spink Creative That Sells, DRTV, Trends and POV, DM Lite

At $5.2 million for a :30 second spot, are advertisers getting their money's worth? Here's our take on which spots hit and missed ...

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How Your Direct Marketing Can Win In 2020 Elections
January 10, 2020

Rachel Silva DRTV, Digital Direct Marketing, Response Marketing, Trends and POV

Remember the 2016 elections? See how to navigate the upcoming 2020 media craziness and come out on top with your marketing campaigns.

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