Timely assessments and helpful insights on what’s shaping our marketing world.
Digital Direct Marketing, Response Marketing, Trends and POV
In a world focused on results, tracking and speed to market, companies rarely include accessibility and UX research for users with disabilities or impairments ...
Boomer Marketing, DRTV, Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV
Consumers age 65+ may not be the first Early Adopters. But when they get on board with a technology trend, it's big news!
DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
QR codes have been around since the 1990's, and became popular during the pandemic for touchless bar and restaurant menus. But do they work for direct response?
Creative That Sells, DRTV, Response Marketing, Trends and POV
QR codes are NOT a new technology, but they sure did have a big impact during Super Bowl LVI when the Coinbase TV commercial ran. See what all the buzz is about ...
Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
Last year was another doozy! And with everything going on, you may have missed some great posts in 2021. So here’s a recap of a Top 5 ...