Timely assessments and helpful insights on what’s shaping our marketing world.
Digital Direct Marketing, Response Marketing, Trends and POV
Remember last month when the news was all about the general election? Fast forward to today ... DMW identifies four ways for businesses to respond and communicate effectively in this dynamic marketplace.
March is an important month for women. Each year, Women’s History Month and International Women’s Day ...
Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV
To uncover winning creative direction, it pays to dig a level (or two) deeper. What you really need to know is often hidden behind the sound bite ...
Digital Direct Marketing, Trends and POV
Have you ever tried Googling something and the search results aren’t exactly what you need or seem slightly irrelevant? Well, Google is working to fix that with BERT ...
Creative That Sells, DRTV, Trends and POV, DM Lite
At $5.2 million for a :30 second spot, are advertisers getting their money's worth? Here's our take on which spots hit and missed ...