Timely assessments and helpful insights on what’s shaping our marketing world.
DRTV, Digital Direct Marketing, Response Marketing, Trends and POV
Remember the 2016 elections? See how to navigate the upcoming 2020 media craziness and come out on top with your marketing campaigns.
Direct Mail, Response Marketing, Trends and POV
As direct marketing continues to evolve from traditional print and direct mail to more digital channels, marketers are faced with the critical question ...
Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
Only 4.5% of Medicare Advantage members switched during the Open Enrollment Period (OEP) that was reinstated for 2019, according to Deft Research. But as member awareness of this opportunity is likely to grow with future cycles ...
Creative That Sells, Direct Mail, Response Marketing, Trends and POV, DM Lite
Becoming a parent is a lot like being a copywriter. It’s true! Here’s what I mean.
DRTV, Response Marketing, Trends and POV
Who would prefer to run TV in the middle of the day? To use :60's and :120's - not :30's? Read 5 very sane reasons to see far better R.O.I by doing TV totally different than "top 10" brands with billion dollar budgets.