Timely assessments and helpful insights on what’s shaping our marketing world.
Digital Direct Marketing, Response Marketing, Trends and POV
Plus: 3 key ways to help marketers thrive in a more privacy-protected web! “What is FLoC?” FLoC stands for Federated Learning of Cohorts — a privacy preserving API (application programming interface) designed by Google ...
Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV
What do meal kit delivery services and your business have in common? They both need effective member acquisition campaigns, and retention programs that keep customers wanting more ...
Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
Over the past 18 months, several new policies have been enacted (or are fast approaching) that will push marketers everywhere — including insurers and health plans — toward a “privacy first” approach ...
Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
Effective June 2, 2021, all health insurers that want to advertise through Google’s ad network will be required to be certified by a third party. Find out details of this new requirement ...
Digital Direct Marketing, Response Marketing, Trends and POV
Apple is making changes to their data policy with iOS 14 and these changes are rolling out now! So, how will it impact marketers' ability to target ads? What steps can you take to keep your campaigns successful?