Trends and POV

Mark Mandia Response Marketing, Trends and POV

A New Year is upon us. With it comes new opportunities and challenges, as well as continuing to tame and leverage the not-so-new.

Justin Stauffer Digital Direct Marketing, Trends and POV

I’ve had a few clients ask "How will this affect my business?" My simple answer is, "it depends."

Bill Spink DRTV, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Here’s a roundup of arguably the most timely and critical insights from 2017 we want to make sure you didn’t miss. Posts that feel especially relevant to inform your marketing planning and execution through the year ahead.

Rachel Silva Trends and POV

Strong marketing analytics can be the key to differentiating your business as the world evolves and business practices become more competitive. The challenge is to avoid drowning in a sea of data.

Linda Armstrong Email Marketing, Response Marketing, Trends and POV

I can’t text. I’m not charming via text. But it’s not just texting; it’s email, it’s voicemail, it’s snail mail … You have to go around checking different portals just…