DMW Direct

Trends and POV

Timely assessments and helpful insights on what’s shaping our marketing world.

Marketing Automation: Right-sizing Your CRM
May 16, 2023

Brian Bundens Digital Direct Marketing, Email Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Marketing automation platforms have evolved beyond just email marketing, and can help you more effectively segment, nurture, and convert existing and potential members or customers.

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7 Health Care Marketing Changes to Expect over the Next 5 Years
March 31, 2023

Rachel Silva Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

The next 5 years will bring numerous changes and challenges to health care marketing. And staying relevant means always be thinking about innovation and the future.

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5 Ways Generative AI Can Support Your Medicare Marketing Efforts
March 15, 2023

Justin Stauffer Creative That Sells, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Artificial Intelligence has made large advances in less than a year — ChatGPT is the latest generative AI platform to take center stage. See 5 ways Medicare marketers can benefit ...

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2023 Forecast For Direct Marketing Paper And Envelopes
February 24, 2023

Sue Sweeney Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

This year’s outlook for paper stock and envelope supplies is better. But, planning and lead time will be your keys to direct marketing success.

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Best Of The DMW Blog — Top 5 In 2022
January 16, 2023

Bill Spink Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

2022 had its share of ups and downs. But the DMW Blog "stayed the course" by delivering a ton of new content to help you stay on top of your game ...

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