Direct response marketing is driven by savvy Marketing analytics. Here we share insights and opinions on direct marketing reaching beyond data and information to boost response and ROI.
Digital Direct Marketing, Marketing Analytics
Don't accept meaningless stacks of reports to monitor your digital campaigns. Learn how to focus on metrics that matter to improve your campaign performance and boost your ROI.
Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Published in The RISE Newsletter, Winter, 2017. As the health insurance industry continues to become more competitive and the consumer becomes more discerning, strong business analytics can be the key
DRTV, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Here’s a roundup of arguably the most timely and critical insights from 2017 we want to make sure you didn’t miss. Posts that feel especially relevant to inform your marketing planning and execution through the year ahead.
Marketing Analytics, Response Marketing
A Compromise Between 1-to-1 and 1-for-All Marketing Approaches Segmentation is taking something and dividing it into separate parts. What is being separated and the method by which it is divided…
Boomer Marketing, Direct Mail, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time only” campaigns. If your predictive model does not consider…