Become a Google Analytics Power User — Part 2: High-Value Traffic
July 12, 2019
Digital Direct Marketing, Marketing Analytics, Response Marketing
Get more power over your site traffic.
Become a Google Analytics Power User — Part 1: Understanding Users
June 10, 2019
Digital Direct Marketing, Marketing Analytics, Response Marketing
Get more power over your digital marketing.
Medicare Marketing: Top 5 Actionable Uses for Analytics
February 15, 2019
Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Strong business analytics can be the key to differentiating your Medicare plan — and making a positive impact on your bottom line.
Why Your Reporting Sucks
June 13, 2018
Digital Direct Marketing, Marketing Analytics
Don't accept meaningless stacks of reports to monitor your digital campaigns. Learn how to focus on metrics that matter to improve your campaign performance and boost your ROI.
Top 5 Actionable Uses for Marketing Analytics
March 9, 2018
Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Published in The RISE Newsletter, Winter, 2017. As the health insurance industry continues to become more competitive and the consumer becomes more discerning, strong business analytics can be the key