Direct response marketing is driven by savvy Marketing analytics. Here we share insights and opinions on direct marketing reaching beyond data and information to boost response and ROI.
Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Published in The RISE Newsletter, Winter, 2017. As the health insurance industry continues to become more competitive and the consumer becomes more discerning, strong business analytics can be the key
DRTV, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Here’s a roundup of arguably the most timely and critical insights from 2017 we want to make sure you didn’t miss. Posts that feel especially relevant to inform your marketing planning and execution through the year ahead.
Marketing Analytics, Response Marketing
A Compromise Between 1-to-1 and 1-for-All Marketing Approaches Segmentation is taking something and dividing it into separate parts. What is being separated and the method by which it is divided…
Boomer Marketing, Direct Mail, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time only” campaigns. If your predictive model does not consider…
Digital Direct Marketing, Marketing Analytics, Response Marketing
Metrics for Acquisition and Retention Can Help You Maintain Focus and Increase ROI Web analytics is fascinating. When properly leveraged they can be a game changer for your digital direct…