DMW Direct

Marketing Analytics

Direct response marketing is driven by savvy Marketing analytics. Here we share insights and opinions on direct marketing reaching beyond data and information to boost response and ROI.

Become a Google Analytics Power User — Part 2: High-Value Traffic
July 12, 2019

John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing

Get more power over your site traffic.

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Become a Google Analytics Power User — Part 1: Understanding Users
June 10, 2019

John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing

Get more power over your digital marketing.

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Medicare Marketing: Top 5 Actionable Uses for Analytics
February 15, 2019

Rachel Silva Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

Strong business analytics can be the key to differentiating your Medicare plan — and making a positive impact on your bottom line.

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Why Your Reporting Sucks
June 13, 2018

Sarah Holder Digital Direct Marketing, Marketing Analytics

Don't accept meaningless stacks of reports to monitor your digital campaigns. Learn how to focus on metrics that matter to improve your campaign performance and boost your ROI.

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Top 5 Actionable Uses for Marketing Analytics
March 9, 2018

Rachel Silva Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

Published in The RISE Newsletter, Winter, 2017. As the health insurance industry continues to become more competitive and the consumer becomes more discerning, strong business analytics can be the key

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