Become a Google Analytics Power User — Part 2: High-Value Traffic
July 12, 2019
Digital Direct Marketing, Marketing Analytics, Response Marketing
Get more power over your site traffic.
Become a Google Analytics Power User — Part 1: Understanding Users
June 10, 2019
Digital Direct Marketing, Marketing Analytics, Response Marketing
Get more power over your digital marketing.
Direct Response Video is Not a Medium. It’s Huge!
May 30, 2019
DRTV, Digital Direct Marketing, Response Marketing, Trends and POV
Video content — including TV ads — is King. Just be sure it all sells.
New California Law May Change Marketing for the Entire U.S.
May 7, 2019
Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV
Why marketers should take note of the California Consumer Privacy Act (CCPA). If you market to consumers in California, and host data on CA residents ... this law can impact your marketing programs in 5 ways ...
It’s Good to Be a Control Freak
April 29, 2019
Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV
Why Keeping “Control” Creative Intact Is So Crucial To Effective Direct Marketing