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DMW Direct Digital Direct Marketing, Medicare Marketing, Direct Q&A

Question: What's the difference between a hard or soft lead in a digital campaign?

Donna Durant Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

More and more you are facing greater competition to attract the attention of the same pool of prospects. So how can you build your brand and stand out in the marketplace?

Cheryl Biondi Creative That Sells, DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Many decades ago, advertising pioneer David Ogilvy called direct response his “Secret Weapon.” Today, there’s no mistaking the power of direct response, especially on television.

George Price Response Marketing, Action Brand - Action Marketing

Being in charge of marketing is a big responsibility. In fact, some argue the fate of the company depends on it. So what’s the best way to maximize leads and conversions, minimize costs, and win in the marketplace?