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News and views to improve the strength and vigor of all your direct response marketing activity.

Virtual Realities: The Good, The Bad, and the Unexpected of Filming a TV Commercial Remotely
November 30, 2020

Jen Stercula Creative That Sells, DRTV, Response Marketing, Trends and POV, DM Lite

Real DMW employees weigh in on the business of video in the time of COVID-19.

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DMW HIRES DONNA DURANT AS ACCOUNT SUPERVISOR
November 25, 2020

Christina Clausen Press Releases, Staff Updates

Providing DMW with a wealth of direct marketing and strategic account experience.

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Finding Contentment In This Strange COVID World
November 13, 2020

Steve Gupton Trends and POV, DM Lite

“Tell me something girl, are you happy in this modern world?” A focus group of one wondering about the societal effects of going from a booming economy to a pandemic lockdown.

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Direct Q&A — Get answers to questions about all things direct marketing.
October 30, 2020

Jen Stercula Direct Q&A

When you have direct marketing questions, we've got answers.

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How Health Care Analytics And Marketing Is Evolving In A Pandemic World
October 23, 2020

Josh Kaplan Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

As the COVID-19 pandemic continues to show us, the need for logical and strategic decision making is paramount when responding to a crisis, predicting the future, and telling a factual story of the what’s and why’s ...

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