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News and views to improve the strength and vigor of all your direct response marketing activity.

More Or Less Digital Copy: Which Way Is More Effective?
October 12, 2022

Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Should your digital ads be as “copy light” as possible? The answer isn't as cut and dried as you'd think ...

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8 Email Marketing Strategies to Improve Campaign Performance
September 27, 2022

Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing

Email is so old school. In fact, the first one was sent back in 1971. But it’s certainly not showing any signs of slowing down in marketing.

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DMW’s Expansion Continues with Addition of 3 More Team Members
September 21, 2022

Christina Clausen Press Releases, Staff Updates

Welcoming 3 more new employees in account services, digital services, and the creative department.

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Getting Personal
August 26, 2022

DMW Direct Boomer Marketing, Direct Mail, Direct Q&A

Should I personalize my marketing communications to members and prospects?

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Why “web accessibility” needs to be a priority, not an afterthought.
August 18, 2022

Andrew Davis Digital Direct Marketing, Response Marketing, Trends and POV

In a world focused on results, tracking and speed to market, companies rarely include accessibility and UX research for users with disabilities or impairments ...

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