Best blog posts of 2025
DMW Direct Boomer Marketing, Creative That Sells, Digital Direct Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POVThroughout 2025, change was constant in everything from news stories and TV shows to search trends (curiosity around AI tools spiked in 2025). Health insurance marketing continued to evolve, too, keeping pace with shifts in marketing technology, consumer sentiment, CMS rules and regulations, and more.
Yet in spite of the changes in the world around us, the qualities that define a strong blog post remain consistent from year to year. In 2025, like previous years, our best blog posts provide information, reassurance, and inspiration — without wasting your time. They proactively answer your questions and bolster your confidence, offering actionable takeaways and next steps.
Take a look at five of our most popular posts from 2025 below. Although they address timely topics or provide commentary on recent changes, they remain relevant because each insight is grounded in timeless marketing principles and deep industry expertise.
AI Is Reshaping How Seniors Shop for Medicare. Can Your Marketing Keep Up?
AI is everywhere — from your smartphone’s photo search features to your washing machine’s load-sensing capabilities. It also affects how people shop for health insurance. Justin Stauffer, Executive Vice President of Marketing Technology & Media, explores how to integrate AI to ensure your marketing is on pace with your consumers’ behaviors.
The question is: How do you integrate AI into a CMS-regulated, compliance-heavy Medicare Advantage marketing program without compromising safety and accuracy (and your own sanity)? - Justin Stauffer
Spotlight on Omnichannel Marketing for Medicare Campaigns
In this Direct Q&A blog post, Justin Stauffer, Executive Vice President of Marketing Technology & Media, responds to questions about omnichannel marketing — including what makes it unique, common challenges, best practices, and more.
People generally want a consistent experience, regardless of which channel they use to interact with your brand. They expect messages across all platforms to seamlessly reflect their current relationship with you — whether they’re loyal members, prospects who are deep in the funnel, or prospects who are just getting familiar with your brand. - Justin Stauffer
5 Ways to Launch a Successful Digital Lead Campaign
Today’s digital prospects are savvy. They’ll only part with basic personal information if you have something for them in return. And they can (and will) compare you with your competitors.
In spite of this, Jenn Smith, Director of Digital Marketing, shares how digital campaigns are an effective way to bring in leads, motivate prospects, and achieve your campaign objectives.
When you meet or exceed your qualified lead goals, don’t lose momentum. Getting leads isn’t the end goal, it’s a means to an end — new clients or customers. - Jenn Smith
The Question on Every Marketer’s Mind: Who Are You?
From gathering data to segmentation and personalization, this blog post by Katie Maule, Associate Creative Director, explores the process of getting to know your audience — and why it’s worthwhile.
If a marketing deliverable is created for everyone, it resonates with no one. If your reader feels like you’re talking to just them, your message hits home. - Katie Maule
Customer retention: Not (just) for the birds
Steve Motter, Copy Editor, offers a bird’s-eye view of the key principles of customer retention. Drawing relevant parallels between the various birds he hopes will return to his bird feeder and the diverse health plan members marketers want to retain, Motter’s blog post is as entertaining as it is informative.
Customer retention is … about relationships. And just like my backyard birds, health plan members respond to attention and care, along with the delivery of an excellent product they can really use. If you want more loyalty, try thinking like a birdwatcher: be observant, patient, and intentional. Your flock is with you for a reason. Never, ever, take that for granted. - Steve Motter