DMW Direct

Direct Q&A

A direct marketing response column.

TEMPTING TIMESLOTS
March 3, 2022

DMW Direct Direct Q&A

Question: Can you run TV commercials on my local station whenever I want?

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U … T … What?
September 3, 2021

DMW Direct Digital Direct Marketing, Marketing Analytics, Direct Q&A

Question: What's in a UTM code and what is it trying to tell me?

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Pandemic Pondering
May 7, 2021

Jen Stercula Digital Direct Marketing, Response Marketing, Direct Q&A

Question: How should we continue to communicate about COVID-19?

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Curious About Clicks
January 15, 2021

DMW Direct Digital Direct Marketing, Direct Q&A

Question: What the heck is a responsive ad and is it effective?

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DRTV Distressed
December 17, 2020

DMW Direct DRTV, Direct Q&A

Question: I want people to watch my commercial, but is it too long?

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