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Health Care Marketing

If everyone needs healthcare, why is it so tricky to market it? Hear from marketing professionals on best practices for healthier responses.

The Future of Health Care Data Intelligence: Augmented Analytics
February 24, 2021

Josh Kaplan Health Care Marketing, Marketing Analytics, Medicare Marketing, Trends and POV

Imagine waking up to a fully updated dashboard showing you important KPIs, in context with business drivers to help you make decisions for that point in time, in that exact moment ...

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2020 – 2021 Medicare Marketing Insights: A Slow AEP; Digital Media Boost; Effective Q1 Messaging To-Do’s
January 11, 2021

Renee Mezzanotte Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

From a recent article in RADAR on Medicare Advantage — plus added insights — reports and ideas on what is working in Medicare Marketing, both this fall and going into Q1 Open Enrollment.

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Top 5 in 2020 – Best of DMW Blog
December 28, 2020

Jen Stercula Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Phew! What a year. Health, wealth, politics, religion, family … did any topic or item of importance remain untouched? We’ll likely be feeling the reverberations of 2020 for some time to come. How did you make the time to read at all?

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Launching A Medicare Plan? Get 4 Keys To Success
December 11, 2020

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.

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How Health Care Analytics And Marketing Is Evolving In A Pandemic World
October 23, 2020

Josh Kaplan Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

As the COVID-19 pandemic continues to show us, the need for logical and strategic decision making is paramount when responding to a crisis, predicting the future, and telling a factual story of the what’s and why’s ...

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