DMW Direct

Boomer Marketing

Marketing to 50+ consumers is different and demands a different mindset. Gain some key insight into what makes boomers buy.

Best Of The DMW Blog — Top 5 In 2022
January 16, 2023

Bill Spink Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

2022 had its share of ups and downs. But the DMW Blog "stayed the course" by delivering a ton of new content to help you stay on top of your game ...

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Getting Personal
August 26, 2022

DMW Direct Boomer Marketing, Direct Mail, Direct Q&A

Should I personalize my marketing communications to members and prospects?

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Media strategies evolve as boomers become “the” connected TV generation
July 29, 2022

Justin Stauffer Boomer Marketing, DRTV, Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

Consumers age 65+ may not be the first Early Adopters. But when they get on board with a technology trend, it's big news!

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Top 5 in 2020 – Best of DMW Blog
December 28, 2020

Jen Stercula Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Phew! What a year. Health, wealth, politics, religion, family … did any topic or item of importance remain untouched? We’ll likely be feeling the reverberations of 2020 for some time to come. How did you make the time to read at all?

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Launching A Medicare Plan? Get 4 Keys To Success
December 11, 2020

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.

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Best Of The DMW Blog — Top 5 In 2022

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