News and musings that take us around the world of direct marketing, with some funny stops along the way.
Creative That Sells, Response Marketing, Trends and POV, DM Lite
Practical, real world lessons to help us catch fresh marketing inspiration — and reel in more response — from proven, successful experience at the 'ol fishing hole.
Creative That Sells, DRTV, Response Marketing, Trends and POV, DM Lite
Real DMW employees weigh in on the business of video in the time of COVID-19.
“Tell me something girl, are you happy in this modern world?” A focus group of one wondering about the societal effects of going from a booming economy to a pandemic lockdown.
Creative That Sells, Trends and POV, DM Lite
Do you ever get a song in your head, just by reading advertising copy? It's called an "earworm" and it's a powerful tool to get a brand message to stick with you ...
Creative That Sells, DRTV, Trends and POV, DM Lite
At $5.2 million for a :30 second spot, are advertisers getting their money's worth? Here's our take on which spots hit and missed ...