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News and musings that take us around the world of direct marketing, with some funny stops along the way.

Direct Marketing 101: Learning The Lingo
June 11, 2021

Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, DM Lite

What’s de rigueur at DMW might be gibberish or jargon to you. Let’s get on the same page with some most often-used direct marketing terms.

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Reset Your Day: 5 Ways to De-stress and Decompress in under 30 minutes
March 15, 2021

Jen Stercula Trends and POV, DM Lite

We all need a time out. Here's a few ways to reset your day in 30 minutes or less.

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How to get consumers to bite on your direct marketing offer and net more sales
January 22, 2021

Bill Spink Creative That Sells, Response Marketing, Trends and POV, DM Lite

Practical, real world lessons to help us catch fresh marketing inspiration — and reel in more response — from proven, successful experience at the 'ol fishing hole.

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Virtual Realities: The Good, The Bad, and the Unexpected of Filming a TV Commercial Remotely
November 30, 2020

Jen Stercula Creative That Sells, DRTV, Response Marketing, Trends and POV, DM Lite

Real DMW employees weigh in on the business of video in the time of COVID-19.

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Finding Contentment In This Strange COVID World
November 13, 2020

Steve Gupton Trends and POV, DM Lite

“Tell me something girl, are you happy in this modern world?” A focus group of one wondering about the societal effects of going from a booming economy to a pandemic lockdown.

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