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News and musings that take us around the world of direct marketing, with some funny stops along the way.

How to get consumers to bite on your direct marketing offer and net more sales
January 22, 2021

Bill Spink Creative That Sells, Response Marketing, Trends and POV, DM Lite

Practical, real world lessons to help us catch fresh marketing inspiration — and reel in more response — from proven, successful experience at the 'ol fishing hole.

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Virtual Realities: The Good, The Bad, and the Unexpected of Filming a TV Commercial Remotely
November 30, 2020

Jen Stercula Creative That Sells, DRTV, Response Marketing, Trends and POV, DM Lite

Real DMW employees weigh in on the business of video in the time of COVID-19.

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Finding Contentment In This Strange COVID World
November 13, 2020

Steve Gupton Trends and POV, DM Lite

“Tell me something girl, are you happy in this modern world?” A focus group of one wondering about the societal effects of going from a booming economy to a pandemic lockdown.

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It’s more than a feeling. “Visual earworms” can reinforce your brand message
July 15, 2020

Stephen Motter Creative That Sells, Trends and POV, DM Lite

Do you ever get a song in your head, just by reading advertising copy? It's called an "earworm" and it's a powerful tool to get a brand message to stick with you ...

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2020 Super Bowl Ad Winners & Losers
February 7, 2020

Bill Spink Creative That Sells, DRTV, Trends and POV, DM Lite

At $5.2 million for a :30 second spot, are advertisers getting their money's worth? Here's our take on which spots hit and missed ...

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