DMW Direct

Response Marketing

DMW marketing experts cover all that goes into — and what stays out of — a successful DR campaign.

How to get consumers to bite on your direct marketing offer and net more sales
January 22, 2021

Bill Spink Creative That Sells, Response Marketing, Trends and POV, DM Lite

Practical, real world lessons to help us catch fresh marketing inspiration — and reel in more response — from proven, successful experience at the 'ol fishing hole.

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2020 – 2021 Medicare Marketing Insights: A Slow AEP; Digital Media Boost; Effective Q1 Messaging To-Do’s
January 11, 2021

Renee Mezzanotte Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

From a recent article in RADAR on Medicare Advantage — plus added insights — reports and ideas on what is working in Medicare Marketing, both this fall and going into Q1 Open Enrollment.

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Top 5 in 2020 – Best of DMW Blog
December 28, 2020

Jen Stercula Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Phew! What a year. Health, wealth, politics, religion, family … did any topic or item of importance remain untouched? We’ll likely be feeling the reverberations of 2020 for some time to come. How did you make the time to read at all?

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Launching A Medicare Plan? Get 4 Keys To Success
December 11, 2020

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.

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Virtual Realities: The Good, The Bad, and the Unexpected of Filming a TV Commercial Remotely
November 30, 2020

Jen Stercula Creative That Sells, DRTV, Response Marketing, Trends and POV, DM Lite

Real DMW employees weigh in on the business of video in the time of COVID-19.

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