DMW marketing experts cover all that goes into — and what stays out of — a successful DR campaign.
Digital Direct Marketing, Response Marketing
An all-or-nothing approach to data collection might be holding you back. Marketers typically ask too much in online forms. Too many fields can raise privacy concerns and chase leads away. How much info do you really need to go to the next step?
Most of us know the joy of cross-channel comms when they work and the nightmare when they fail. Your prospects want the information they seek or to do what they set out to do in as few steps as possible. But too often we get in the way.
Creative That Sells, Response Marketing, Trends and POV
Some time has passed since the DMA changed the D in its name from Direct to Data. We reflect on the reason for the change, its impact, and what DM really stands for in the profession. Watch the video or read our blog post.
DRTV, Response Marketing, Action Brand - Action Marketing
Who doesn't like a little competition? TruMark Financial does. And this new DMW-created TV campaign has more than a little fun with their positioning to drive home the point.
Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Published in The RISE Newsletter, Winter, 2017. As the health insurance industry continues to become more competitive and the consumer becomes more discerning, strong business analytics can be the key