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Direct Mail

Even today, direct mail remains a powerful tool for reaching consumers. These DM pros share their expertise on how and when to push the DM envelope.

5-Point Checklist For Winning Creative In Any Channel
August 25, 2020

Bill Spink Creative That Sells, Digital Direct Marketing, Direct Mail, Response Marketing, Trends and POV

No matter what product category, consumer segment, or media mix defines your latest marketing campaign — persuasive messaging is critical. Here's a quick 5-point checklist to help ensure its sucess.

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Mailing It In
July 11, 2020

DMW Direct Direct Mail, Direct Q&A

Question: Do people really read mail? And how can I make them like the mail I send?

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5 Tips For An Effective Direct Mail Campaign
December 27, 2019

Stephanie Natale Direct Mail, Response Marketing, Trends and POV

As direct marketing continues to evolve from traditional print and direct mail to more digital channels, marketers are faced with the critical question ...

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What to Expect When You’re a Copywriter
October 11, 2019

Jen Stercula Creative That Sells, Direct Mail, Response Marketing, Trends and POV, DM Lite

Becoming a parent is a lot like being a copywriter. It’s true! Here’s what I mean.

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Going beyond BOGO … 5 alternate ways to craft a winning response offer.
August 23, 2019

Bill Spink Creative That Sells, Direct Mail, Response Marketing, Trends and POV, Action Brand - Action Marketing

Are your offers as expected and “old” as throwback clip art? Read on for proven ways to craft an offer that will get you noticed

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