Direct Mail

Even today, direct mail remains a powerful tool for reaching consumers. These DM pros share their expertise on how and when to push the DM envelope.

Customer Journey Q&A: It’s All About The Destination
February 27, 2018

Catherine Roth Direct Mail, Response Marketing

“It’s not the destination, it’s the journey.” – Ralph Waldo Emerson Emerson’s words may be inspirational for getting the most out of life.

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5 Ways To Tailor Your Mailer And Drive Response In Our Digital Age
September 30, 2017

Sue Sweeney Creative That Sells, Direct Mail, Response Marketing

It’s been rumored numerous times in many different ways that print, including mail, was and is a dying medium. People believed that magazines, books, and direct mail would someday be…

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Digging Into Consumer Profiles Reveals A Winning Direct Response Insight
January 17, 2017

Kevin Courtright Boomer Marketing, Direct Mail, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time only” campaigns. If your predictive model does not consider…

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6 Steps to Execute a Winning Direct Mail Campaign
June 17, 2016

Mike Wermuth Direct Mail, Response Marketing, Trends and POV

As we highlighted in a previous post, there’s plenty of room for direct mail in the digital age. From the research referenced, we know that many people prefer to engage with brands that they want to hear from through direct mail

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Direct Mail in The Digital Age (Part 1 of 2)
April 12, 2016

Mike Wermuth Digital Direct Marketing, Direct Mail, Response Marketing, Trends and POV

Direct Mail: The Smart Marketer’s (not so) “Secret Weapon” For years we’ve heard rumors about the death of print media (including direct mail) and news around the struggles of the…

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