Even today, direct mail remains a powerful tool for reaching consumers. These DM pros share their expertise on how and when to push the DM envelope.
Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing
2022 had its share of ups and downs. But the DMW Blog "stayed the course" by delivering a ton of new content to help you stay on top of your game ...
Digital Direct Marketing, Direct Mail, Response Marketing
The darling of the modern marketing machine is digital media. But there’s a direct response powerhouse many marketers are underutilizing ...
DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
Should your digital ads be as “copy light” as possible? The answer isn't as cut and dried as you'd think ...
Boomer Marketing, Direct Mail, Direct Q&A
Should I personalize my marketing communications to members and prospects?
DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
QR codes have been around since the 1990's, and became popular during the pandemic for touchless bar and restaurant menus. But do they work for direct response?