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Direct Mail

Even today, direct mail remains a powerful tool for reaching consumers. These DM pros share their expertise on how and when to push the DM envelope.

Best Of The DMW Blog — Top 5 In 2022
January 16, 2023

Bill Spink Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

2022 had its share of ups and downs. But the DMW Blog "stayed the course" by delivering a ton of new content to help you stay on top of your game ...

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The Secret To More Response: Direct Mail
November 15, 2022

Steve Gupton Digital Direct Marketing, Direct Mail, Response Marketing

The darling of the modern marketing machine is digital media. But there’s a direct response powerhouse many marketers are underutilizing ...

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More Or Less Digital Copy: Which Way Is More Effective?
October 12, 2022

Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Should your digital ads be as “copy light” as possible? The answer isn't as cut and dried as you'd think ...

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Getting Personal
August 26, 2022

DMW Direct Boomer Marketing, Direct Mail, Direct Q&A

Should I personalize my marketing communications to members and prospects?

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QR Codes: 5 how-to’s to turn a “mess o’ dots” into a response winner
July 19, 2022

Bill Spink DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

QR codes have been around since the 1990's, and became popular during the pandemic for touchless bar and restaurant menus. But do they work for direct response?

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