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News and views to improve the strength and vigor of all your direct response marketing activity.

DMW PROMOTES DONOGHUE TO CREATIVE DIRECTOR
April 5, 2023

Christina Clausen Press Releases, Staff Updates

Donoghue has proven leadership skills and award-winning talent.

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7 Health Care Marketing Changes to Expect over the Next 5 Years
March 31, 2023

Rachel Silva Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

The next 5 years will bring numerous changes and challenges to health care marketing. And staying relevant means always be thinking about innovation and the future.

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5 Ways Generative AI Can Support Your Medicare Marketing Efforts
March 15, 2023

Justin Stauffer Creative That Sells, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Artificial Intelligence has made large advances in less than a year — ChatGPT is the latest generative AI platform to take center stage. See 5 ways Medicare marketers can benefit ...

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2023 Forecast For Direct Marketing Paper And Envelopes
February 24, 2023

Sue Sweeney Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

This year’s outlook for paper stock and envelope supplies is better. But, planning and lead time will be your keys to direct marketing success.

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Unwinding Medicaid Can Mean Growth For Health Plans
February 16, 2023

Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

If ACA health plans are part of your product portfolio, you need to pay close attention to this latest news about Medicaid ...

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