Taylor’s expertise has been built on more than a decade of delivering sustained client growth.
DMW is pleased to announce that Janine Taylor has been promoted to VP, Account Services.
Taylor joined DMW in March 2015 as Senior Account Executive and has steadily advanced through a series of leadership roles, including Account Supervisor and, most recently, Account Director.
Throughout her career at DMW, Janine has proven herself a valued strategic partner to the agency’s clients, with an in-depth knowledge of how data-driven marketing translates into measurable business results. Her expertise ensures that strategy, creative, and execution work in sync to drive acquisition, retention, and revenue.
Janine is known for being hands-on, direct, and deeply invested in her clients, identifying opportunities and providing actionable direction. In her new role, Janine will lead the Account Services team in delivering meaningful results for the agency’s expanding roster of clients.
“Janine is a trusted partner to our clients and our teams,” said Renee Mezzanotte, DMW EVP, Client Engagement. “She brings a deep understanding of our clients’ challenges and is sharply focused on helping them advance their business. Her leadership strengthens our ability to deliver thoughtful, strategic solutions that create real value.”
Janine earned her bachelor’s degree in marketing at Bloomsburg University in Bloomsburg, Pennsylvania. She is a Certified ANA Marketing Professional.
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About DMW
DMW is the preeminent Health Insurance marketing agency. We are an award-winning, full-service direct response agency with 40+ years’ experience in omnichannel marketing. Clients rely on us for successful response marketing strategies and breakthrough creative driven by data insight. Our team is focused on Core Values — Connected, Inquisitive, Accountable, Authentic — that motivate us to do great work and Inspire Direct Results. To learn more, please visit www.dmwdirect.com.
For more information or to schedule an interview, please contact Christina Clausen at cclausen@dmwdirect.com or 484-383-0153.