News and views to improve the strength and vigor of all your direct response marketing activity.
Josh Kaplan Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
What if you could take all the various data points you have in hand, couple it with third-party information, and use it to predict response and conversion?
DMW Direct Digital Direct Marketing, Marketing Analytics, Direct Q&A
Question: What's in a UTM code and what is it trying to tell me?
The annual Telly Awards showcases the best TV and video work worldwide.
Patrick Donoghue Creative That Sells, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing
You’re thinking: “It’s a digital-driven world. Paper is so over.” But before you dismiss it, consider this ...
Len Zappolo DRTV, Marketing Analytics, Response Marketing, Trends and POV
If you’re in marketing/advertising, you’ve most likely heard the term Connected TV or CTV. But how many of you really know what it is? How it works? And why it’s quickly becoming the place to be when it comes to budgeting your TV media dollars?