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News and views to improve the strength and vigor of all your direct response marketing activity.

DMW HIRES TRACI WASSER AS ACCOUNT MANAGER
June 4, 2021

Christina Clausen Company News

An innovative 360° direct marketer with health care success and expertise.

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How To Serve Up Higher Customer Retention Numbers
May 27, 2021

Kathryn Craig Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV

What do meal kit delivery services and your business have in common? They both need effective member acquisition campaigns, and retention programs that keep customers wanting more ...

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Ways Health Plans Can Use “First-Party” Data When Cookie Tracking Crumbles
May 11, 2021

Justin Stauffer Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV

Over the past 18 months, several new policies have been enacted (or are fast approaching) that will push marketers everywhere — including insurers and health plans — toward a “privacy first” approach ...

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Pandemic Pondering
May 7, 2021

Jen Stercula Digital Direct Marketing, Response Marketing, Direct Q&A

Question: How should we continue to communicate about COVID-19?

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DMW PROMOTES CHRISTINA CLAUSEN TO DIRECTOR OF HUMAN RESOURCES
May 5, 2021

Jen Stercula Company News

An invaluable Human Resources professional with over 17 years of experience.

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