For over 30 years, DMW Direct has partnered with health plans to generate new policyholders for Medicare Supplement, Medicare Advantage and Part D plans.
Health Care Marketing, Medicare Marketing
The Importance of Preheat Creative for Any Medicare Annual Enrollment Period Marketing Strategy By federal law, there are only 68 days to advertise during Medicare’s Annual Election Period (AEP). With…
Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
Looking to turn more leads into sales? Answer these 4 essential questions… It’s back: crunch time preparing for Medicare’s Annual Election (Enrollment) Period. Every direct marketer is challenged to turn…
Boomer Marketing, Direct Mail, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time only” campaigns. If your predictive model does not consider…
DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing
Is It Possible for DRTV Advertisers to Combat the Glut of Political Ads Leading up to the November 8th Election? ‘Tis the season for political advertising on TV. For the…