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News and views to improve the strength and vigor of all your direct response marketing activity.

Growth at DMW Continues with Addition of 2 Team Members
January 11, 2023

Christina Clausen Company News

Account services brings 2 more new employees on board.

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Getting Your Share from the Future of Health Care
December 22, 2022

George Price Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV

These are exciting times for health care! Don't miss these important takeaways from the Healthkey Summit in Philadelphia, including what's hot with provider-payer partnerships ...

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Get a Jump on 2023 Marketing Success
November 28, 2022

Bill Spink Medicare Marketing, Response Marketing, Trends and POV

When you’re scrambling to tactically execute and make year-end numbers, it’s challenging to find time for strategizing how to optimize your marketing for the new year. Here's a smart 15-minute-a-day plan to help you get it going now!

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The Secret To More Response: Direct Mail
November 15, 2022

Steve Gupton Digital Direct Marketing, Direct Mail, Response Marketing

The darling of the modern marketing machine is digital media. But there’s a direct response powerhouse many marketers are underutilizing ...

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Rolling Screams
October 31, 2022

DMW Direct DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Direct Q&A

Question: Do TV commercials with rolling screens of type really work?

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