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News and views to improve the strength and vigor of all your direct response marketing activity.

Save Money on Direct Mail With USPS® Promotions
April 22, 2025

Sue Sweeney Direct Mail, Response Marketing

Don't miss out on new ways to save with Artificial Intelligence (AI) and add-ons.

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Late to Retire ... Or Late to Medicare? How to Reach This Elusive Audience
April 3, 2025

Traci Wasser Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV

Think beyond the traditional Medicare enrollee and include the growing number of people working past 65.

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Spotlight on Omnichannel Marketing for Medicare Campaigns
March 11, 2025

DMW Direct Boomer Marketing, Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Direct Q&A

See how omnichannel marketing gets the edge on multichannel marketing and learn how to implement a successful omnichannel strategy.

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The Question on Every Marketer’s Mind: Who Are You?
February 18, 2025

Katie Maule Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Millennials - Gen Y, Response Marketing, Trends and POV

Get familiar with the process of tailoring content to a specific target audience.

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DMW PROMOTES JANINE TAYLOR TO ACCOUNT DIRECTOR
February 11, 2025

Christina Clausen Company News

Taylor consistently brings vision and expertise to DMW clients.

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Recent Posts

Save Money on Direct Mail

22 Apr, 2025

Late to Medicare?

3 Apr, 2025

Omnichannel Marketing

11 Mar, 2025

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