Craving New Creative
August 19, 2020
Creative That Sells, Direct Q&A
Question: Could my old creative be driving away new clients?
News and views to improve the strength and vigor of all your direct response marketing activity.
Creative That Sells, Direct Q&A
Question: Could my old creative be driving away new clients?
Digital Direct Marketing, Insurance Direct Marketing, Response Marketing
A huge challenge to seeing sales from digital ads, is that comsumer action is limited within the ad itself. Converting interest into action trequires a great conversion website or a landing page. And here are's 10 things that URL simply MUST do...
Creative That Sells, Trends and POV, DM Lite
Do you ever get a song in your head, just by reading advertising copy? It's called an "earworm" and it's a powerful tool to get a brand message to stick with you ...
Question: Do people really read mail? And how can I make them like the mail I send?
Digital Direct Marketing, Marketing Analytics, Response Marketing, Trends and POV
Automation has been one of the biggest trends, both in and out of the PPC world over the last few years. But what exactly is it? And how can it help your ad campaigns?