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News and views to improve the strength and vigor of all your direct response marketing activity.

Finding Contentment In This Strange COVID World
November 13, 2020

Steve Gupton Trends and POV, DM Lite

“Tell me something girl, are you happy in this modern world?” A focus group of one wondering about the societal effects of going from a booming economy to a pandemic lockdown.

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Direct Q&A — Get answers to questions about all things direct marketing.
October 30, 2020

Jen Stercula Direct Q&A

When you have direct marketing questions, we've got answers.

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How Health Care Analytics And Marketing Is Evolving In A Pandemic World
October 23, 2020

Josh Kaplan Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

As the COVID-19 pandemic continues to show us, the need for logical and strategic decision making is paramount when responding to a crisis, predicting the future, and telling a factual story of the what’s and why’s ...

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It’s Official: Facebook Drops Its Dreaded 20% Text Rule
October 14, 2020

John Garland Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV

How Removing The 20% Text Rule Levels The Testing Field For Words vs. Pictures

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DMW PROMOTES TWO RISING STARS
October 7, 2020

Christina Clausen Company News

Gray and Natale bring hard work and dedication that make a big impact at DMW.

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