News and views to improve the strength and vigor of all your direct response marketing activity.
Kevin Courtright Boomer Marketing, Direct Mail, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time only” campaigns. If your predictive model does not consider…
Mark Mandia Response Marketing, Trends and POV
As we enter into 2017, I want to wish everyone a happy and prosperous New Year. With a fresh calendar, it is typical to take stock of where you are and where you’re going.
Justin Stauffer Digital Direct Marketing, Marketing Analytics, Response Marketing
Metrics for Acquisition and Retention Can Help You Maintain Focus and Increase ROI Web analytics is fascinating. When properly leveraged they can be a game changer for your digital direct…
Steve Gupton Response Marketing, Trends and POV
How to Use Your Brand to Build Awareness and Motivate Prospects Author’s note: I originally wrote this article in 2001. I decided to revisit the topic because although our world…
Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing
Click on the following infographic to help you with the 7 steps to common sense email marketing.