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News and views to improve the strength and vigor of all your direct response marketing activity.

Don’t Skip These Tactics to Get in the Boomer Groove
November 7, 2024

Stephen Motter Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Find out what makes a boomer a boomer and boost the effectiveness of your next omnichannel marketing campaign.

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GAIN AN EDGE WITH PHONE MATCH RETARGETING
October 24, 2024

Renee Mezzanotte Boomer Marketing, Direct Mail, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

You have a prospect out there who made the effort to call. The least you can do is write.

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Behind the Scenes: Direct Response TV (DRTV)
October 10, 2024

DMW Direct Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Direct Q&A

Grab your popcorn and tune in to find out what makes direct TV such a successful direct response channel.

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7 KEYS TO A POTENT EMAIL LEAD CONVERSION PROGRAM
September 26, 2024

Bill Spink Boomer Marketing, Creative That Sells, Digital Direct Marketing, Email Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Unlock higher Medicare enrollment rates, boost new member engagement, increase retention, and more.

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Be Prepared When Medicare’s Annual Enrollment Period (AEP) Ends
September 9, 2024

Renee Mezzanotte Boomer Marketing, Creative That Sells, Digital Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Working with the right strategic partners, like DMW, Deft Research, and HealthScape — right now — will prepare you to attract and retain members in 2025.

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