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News and views to improve the strength and vigor of all your direct response marketing activity.

Be Prepared When Medicare’s Annual Enrollment Period (AEP) Ends
September 9, 2024

Renee Mezzanotte Boomer Marketing, Creative That Sells, Digital Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Working with the right strategic partners, like DMW, Deft Research, and HealthScape — right now — will prepare you to attract and retain members in 2025.

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Feedback: How to navigate a two-way street
August 22, 2024

Katie Maule Creative That Sells, Medicare Marketing, Response Marketing, Trends and POV

Feedback, whether you like it or not, is part of life. Since you can't escape it, you might as well make the best of it. Here's how.

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Improving the Way We Speak to Hispanic Consumers
August 8, 2024

Sean Clark Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

The transcreation process thoughtfully bridges language gaps, helping marketers connect with Spanish-speaking audiences.

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Now’s the time to Promote your Dual Eligible Special Needs Plan (DSNP). Here’s Why.
July 25, 2024

Jennifer Natale Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Gain valuable insights on engaging the dual-eligible Medicare and Medicaid population.

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Last-minute Medicare Annual Enrollment Period (AEP) checklist for health plans
July 11, 2024

Renee Mezzanotte Boomer Marketing, Creative That Sells, Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Use this checklist to make the most of your marketing campaigns and face AEP with your head held high, ready to rock (en)rollment.

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