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Trends and POV

Timely assessments and helpful insights on what’s shaping our marketing world.

7 trends to boost your digital ROI — PPC Automation and more
June 30, 2020

John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing, Trends and POV

Automation has been one of the biggest trends, both in and out of the PPC world over the last few years. But what exactly is it? And how can it help your ad campaigns?

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Marketers Respond to COVID-19 Pandemic: Digital Recommendations for Reaching Consumers
May 29, 2020

Jenn Smith Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Trends and POV

Life as we know it has changed because of COVID-19. Should you focus on business as usual? Or do you address the global pandemic and shift your current marketing strategy to reach consumers?

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COVID-19 Marketing to Support Newly Unemployed 65+
May 6, 2020

Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Marketing Strategies to Support Newly Unemployed People Age 65+

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5 Mobile Marketing Truly True Truths & To Do’s (part 2)
April 30, 2020

Bill Spink Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV

Part 2 digs deeper to uncover more actionable tips and techniques behind four more mobile marketing factoids.

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2020 RISE Medicare Marketing & Sales Summit — 10 Key Takeaways
April 10, 2020

Bill Spink Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

RISE is ranked #1 in the Medicare marketing industry for its content and conference experiences. DMW reveals insights and strategies uncovered at the 12th annual RISE Medicare Marketing & Sales Summit recently held in Las Vegas, Nevada.

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