DMW marketing experts cover all that goes into — and what stays out of — a successful DR campaign.
Emmy Izykowski Digital Direct Marketing, Response Marketing, Trends and POV
Mobile Advertising: Awareness, Attitudes, and Behaviors There’s no disputing that everyone is on mobile these days. Exposure to mobile ads, both in apps and mobile browsers, is an immediate byproduct...
Renee Mezzanotte Response Marketing, Trends and POV, DM Lite
Renee Mezzanotte, DMW Direct’s EVP, Client Services, was recognized by the Philly Ad Club as one of six Top Women In Advertising for 2017. Following is a summary of her…
Kevin Courtright Boomer Marketing, Direct Mail, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time only” campaigns. If your predictive model does not consider…
Mark Mandia Response Marketing, Trends and POV
As we enter into 2017, I want to wish everyone a happy and prosperous New Year. With a fresh calendar, it is typical to take stock of where you are and where you’re going.
Justin Stauffer Digital Direct Marketing, Marketing Analytics, Response Marketing
Metrics for Acquisition and Retention Can Help You Maintain Focus and Increase ROI Web analytics is fascinating. When properly leveraged they can be a game changer for your digital direct…