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Insurance Direct Marketing

Tips, techniques and tactics from the DR pros at DMW Direct, learned from over 30 years of real-world results and experience in insurance marketing.

OMG It’s AEP! How to turn those leads into sales PDQ!
June 27, 2017

Linda Armstrong Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Looking to turn more leads into sales? Answer these 4 essential questions… It’s back: crunch time preparing for Medicare’s Annual Election (Enrollment) Period. Every direct marketer is challenged to turn…

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Managing DRTV Clearance in a Presidential Election Year: Your Questions Answered.
October 12, 2016

Len Zappolo DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

Is It Possible for DRTV Advertisers to Combat the Glut of Political Ads Leading up to the November 8th Election? ‘Tis the season for political advertising on TV. For the…

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How should health marketers view Baby Boomers as they turn 65 and older?
March 17, 2011

Linda Armstrong Boomer Marketing, Health Care Marketing, Insurance Direct Marketing

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When Boomers Meet Medicare
February 18, 2011

Linda Armstrong Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

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How Seniors Shop for Medicare

21 Jul, 2025

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12 Jun, 2025

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