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Insurance Direct Marketing

Tips, techniques and tactics from the DR pros at DMW Direct, learned from over 30 years of real-world results and experience in insurance marketing.

Top 5 Health Care Marketing Trends
March 12, 2019

Hannah Mira Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV

See how this year’s trends can help Medicare plans stay ahead of the curve — and get measurable results!

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What “Works?” How Rigorous, Ongoing Testing Helps You Find Out
December 27, 2018

Kevin Kane Digital Direct Marketing, Direct Mail, Insurance Direct Marketing, Response Marketing

Marketers want to know: “What works.” Don’t we all?! Here are 5 Key Questions that lead to your answer, through the crucible of rigorous, ongoing testing.

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SOC 2® Compliance — How DMW Locks Your Data
December 17, 2018

Gary Brodbeck Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV

“Privacy” and “Security” aren’t buzzwords anymore. ... They’re critical to doing business today. Protecting client data is of utmost importance — especially PHI and PII — requiring 24/7 adherence to strict protocols. Here's how we make that a day-to-day r

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10 Point Checklist for Your Medicare Plan’s Final AEP Push
November 27, 2018

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

This is a critical time of year for Medicare Health Plans nationwide, as the Dec 7 finish line for the Annual Enrollment Period (AEP) nears...

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OMG It’s AEP! How to turn those leads into sales PDQ!
June 27, 2017

Linda Armstrong Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Looking to turn more leads into sales? Answer these 4 essential questions… It’s back: crunch time preparing for Medicare’s Annual Election (Enrollment) Period. Every direct marketer is challenged to turn…

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