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Action Brand - Action Marketing

When it comes to persuading consumers, we’re all looking for some action. Read how DMW is getting more results with its Action Brand™ and Action Marketing™ approach.

Launching A Medicare Plan? Get 4 Keys To Success
December 11, 2020

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.

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4 Keys To A Successful Medicare Plan Launch
December 11, 2019

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.

Read More

Going beyond BOGO … 5 alternate ways to craft a winning response offer.
August 23, 2019

Bill Spink Creative That Sells, Direct Mail, Response Marketing, Trends and POV, Action Brand - Action Marketing

Are your offers as expected and “old” as throwback clip art? Read on for proven ways to craft an offer that will get you noticed

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TV Spot Wins 3 Awards — Boosts High Lead Totals
June 18, 2019

Bill Spink Creative That Sells, DRTV, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News

Finding the right balance of brand-building and lead generation is always tough with direct response TV.

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Launching a new Medicare plan is not rocket science. But close.
February 25, 2019

Renee Mezzanotte Health Care Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

3 stages to successfully launch a whole new Medicare brand — or a new plan from an established brand.

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