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News and views to improve the strength and vigor of all your direct response marketing activity.

Digging Into Consumer Profiles Reveals A Winning Direct Response Insight
January 17, 2017

Kevin Courtright Boomer Marketing, Direct Mail, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time only” campaigns. If your predictive model does not consider…

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Ringing in the New Year
January 9, 2017

Mark Mandia Response Marketing, Trends and POV

As we enter into 2017, I want to wish everyone a happy and prosperous New Year. With a fresh calendar, it is typical to take stock of where you are and where you’re going.

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KPI Checklist: 9 Key Metrics For Your Next Digital Direct Marketing Campaign
December 5, 2016

Justin Stauffer Digital Direct Marketing, Marketing Analytics, Response Marketing

Metrics for Acquisition and Retention Can Help You Maintain Focus and Increase ROI Web analytics is fascinating. When properly leveraged they can be a game changer for your digital direct…

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Data Is the Difference Maker for Branding and Direct Response Marketing
November 18, 2016

Steve Gupton Response Marketing, Trends and POV

How to Use Your Brand to Build Awareness and Motivate Prospects Author’s note: I originally wrote this article in 2001. I decided to revisit the topic because although our world…

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Infographic: 7 Steps to Common Sense Email Marketing
November 1, 2016

Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing

Click on the following infographic to help you with the 7 steps to common sense email marketing.

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