Direct Response Video is Not a Medium. It’s Huge!
May 30, 2019
Len Zappolo DRTV, Digital Direct Marketing, Response Marketing, Trends and POV
Video content — including TV ads — is King. Just be sure it all sells.
New California Law May Change Marketing for the Entire U.S.
May 7, 2019
Justin Stauffer Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV
Why marketers should take note of the California Consumer Privacy Act (CCPA). If you market to consumers in California, and host data on CA residents ... this law can impact your marketing programs in 5 ways ...
It’s Good to Be a Control Freak
April 29, 2019
Steve Gupton Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV
Why Keeping “Control” Creative Intact Is So Crucial To Effective Direct Marketing
Top 5 Health Care Marketing Trends
March 12, 2019
Hannah Mira Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
See how this year’s trends can help Medicare plans stay ahead of the curve — and get measurable results!
SOC 2® Compliance — How DMW Locks Your Data
December 17, 2018
Gary Brodbeck Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
“Privacy” and “Security” aren’t buzzwords anymore. ... They’re critical to doing business today. Protecting client data is of utmost importance — especially PHI and PII — requiring 24/7 adherence to strict protocols. Here's how we make that a day-to-day r