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Trends and POV

Timely assessments and helpful insights on what’s shaping our marketing world.

Six digital marketing predictions for 2022
January 28, 2022

Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing, Trends and POV

2022 will likely become a year of great transition — with the pandemic still affecting our lives, and consumers continuing to rely on online technology. So digital marketers will ne

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Anatomy of a Winner — Part 3: Getting ROI From Your Digital Ads
October 29, 2021

Sean Clark Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV

While many ads focus on just the top of the sales funnel (okay if you’re satisfied with “Likes”) if you want to see a winning ROI, you’ll want to deploy real direct response techniques ...

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5 Steps For Savvy Medicare Marketers After CMS Third-Party Marketing Memo 10/8/21
October 22, 2021

Renee Mezzanotte Health Care Marketing, Medicare Marketing, Trends and POV

I do think I heard a small cheer from local Medicare Marketers across the country after CMS issued a two-page memo on Oct. 8 reminding (warning?) Medicare Advantage organizations about their obligation when using third-party marketers for lead generation.

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[Study] How Brand Identity Plays On Social Media And In Sales.
September 29, 2021

Jenn Smith Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

When Facebook hosted a webinar on how to leverage “visual identity” in ads to maximize direct response creative effectiveness, we were highly intrigued …

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Connected TV: Why It’s The Media Platform To Watch.
July 30, 2021

Len Zappolo DRTV, Marketing Analytics, Response Marketing, Trends and POV

If you’re in marketing/advertising, you’ve most likely heard the term Connected TV or CTV. But how many of you really know what it is? How it works? And why it’s quickly becoming the place to be when it comes to budgeting your TV media dollars?

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