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Trends and POV

Timely assessments and helpful insights on what’s shaping our marketing world.

Best Of The DMW Blog — Top 5 In 2022
January 16, 2023

Bill Spink Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

2022 had its share of ups and downs. But the DMW Blog "stayed the course" by delivering a ton of new content to help you stay on top of your game ...

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Getting Your Share from the Future of Health Care
December 22, 2022

George Price Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV

These are exciting times for health care! Don't miss these important takeaways from the Healthkey Summit in Philadelphia, including what's hot with provider-payer partnerships ...

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Get a Jump on 2023 Marketing Success
November 28, 2022

Bill Spink Medicare Marketing, Response Marketing, Trends and POV

When you’re scrambling to tactically execute and make year-end numbers, it’s challenging to find time for strategizing how to optimize your marketing for the new year. Here's a smart 15-minute-a-day plan to help you get it going now!

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Why “web accessibility” needs to be a priority, not an afterthought.
August 18, 2022

Andrew Davis Digital Direct Marketing, Response Marketing, Trends and POV

In a world focused on results, tracking and speed to market, companies rarely include accessibility and UX research for users with disabilities or impairments ...

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Media strategies evolve as boomers become “the” connected TV generation
July 29, 2022

Justin Stauffer Boomer Marketing, DRTV, Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

Consumers age 65+ may not be the first Early Adopters. But when they get on board with a technology trend, it's big news!

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