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Insurance Direct Marketing

Tips, techniques and tactics from the DR pros at DMW Direct, learned from over 30 years of real-world results and experience in insurance marketing.

CMS Tightening Regulations For Medicare Marketers
April 14, 2022

Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

For the Medicare marketing world in 2022, the Centers for Medicare & Medicaid Services (CMS) has proposed big changes ...

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Jump-Start Consumer Engagement With Geofencing
March 25, 2022

Janine Taylor Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

A powerful location-based marketing tool, geofencing can easily and quickly increase the number of consumers who see your advertising.

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3 Ways To Stand Out In Your Marketplace, and Build Your Business!
March 11, 2022

Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

One of the most common questions an ad agency hears from a prospective client is, “How can you make my product or service stand out to shoppers in my marketplace?”

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Best Of The DMW Blog — Top 5 In 2021
February 9, 2022

Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Last year was another doozy! And with everything going on, you may have missed some great posts in 2021. So here’s a recap of a Top 5 ...

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DMW Wins Platinum & More in Prestigious MarCom Awards
January 6, 2022

Bill Spink Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News

For 37+ years, DMW has been developing brand-sensitive direct response work that motivates consumers to act. When the work wins awards, well, that’s the platinum and gold cherry on top!

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