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News and views to improve the strength and vigor of all your direct response marketing activity.

Fighting Time: Managing DRTV Clearance in a Presidential Election Year
July 20, 2016

Len Zappolo DRTV, Response Marketing, Trends and POV

The challenge of finite airtime Ready to grow your business using Direct Response TV (DRTV) advertising? Eager to see how this unique ROI-driven broad media channel can drive measurable response?…

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Strategy Before Tactics: 5 Key Questions for Your Next Digital Direct Marketing Campaign
July 5, 2016

Justin Stauffer Digital Direct Marketing, Response Marketing

It’s a painful reality of today’s world. And you may see it even more than I do. Year-over-year, as a marketer, you continuously face a grim reality of how to…

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The Role of Big Data in Direct Response Campaigns
June 29, 2016

Linda Armstrong Health Care Marketing

Once upon a time, there were only agents and brokers. There was no direct response. There was no big data. Sounds likes the beginning of fairy tale by this is a true story.

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6 Steps to Execute a Winning Direct Mail Campaign
June 17, 2016

Mike Wermuth Direct Mail, Response Marketing, Trends and POV

As we highlighted in a previous post, there’s plenty of room for direct mail in the digital age. From the research referenced, we know that many people prefer to engage with brands that they want to hear from through direct mail

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Why You Must Educate Your Consumer — Exhibit A: Health Insurance
May 5, 2016

Linda Armstrong Health Care Marketing

It’s a great lesson in Direct Marketing … as more and more decisions about health insurance and health care are placed in the hands of the consumer...

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