DMW Direct

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News and views to improve the strength and vigor of all your direct response marketing activity.

Getting Personal
August 26, 2022

DMW Direct Boomer Marketing, Direct Mail, Direct Q&A

Should I personalize my marketing communications to members and prospects?

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Why “web accessibility” needs to be a priority, not an afterthought.
August 18, 2022

Andrew Davis Digital Direct Marketing, Response Marketing, Trends and POV

In a world focused on results, tracking and speed to market, companies rarely include accessibility and UX research for users with disabilities or impairments ...

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DMW PROMOTES GRAY TO ACCOUNT MANAGER
August 8, 2022

Christina Clausen Press Releases, Staff Updates

Gray continues to play a pivotal role with DMW clients.

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Media strategies evolve as boomers become β€œthe” connected TV generation
July 29, 2022

Justin Stauffer Boomer Marketing, DRTV, Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

Consumers age 65+ may not be the first Early Adopters. But when they get on board with a technology trend, it's big news!

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DMW Continues to Add Team Members
July 20, 2022

Christina Clausen Press Releases, Staff Updates

Welcoming 3 more new employees in account services, and the creative department.

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