When CMS And Health Care Marketers Become Best FriendsDigital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing
DMW shares 5 reasons to consider a robust CMS (Content Management System) for your digital presence.
In the health care industry, CMS (Centers for Medicare & Medicaid Services) has been known to give marketers sleepless nights. But, when it comes to the digital world, a CMS (Content Management System) is the wholly grail for everyone craving organization and order.
Most of us know that a CMS allows for easy updates and revisions to all of your web-based content. Overall, having a CMS can help improve your digital presence, increase efficiency, provide better engagement with your current customers, as well as dial up the effectiveness of your acquisition efforts.
DMW is “platform agnostic” when it comes to content management systems – in other words, we prefer recommending and ultimately implementing specific third-party platforms that support our clients’ marketing efforts.
Let’s dive deeper into ways health plans and providers can benefit from a robust CMS …
Here are 5 compelling ways you may benefit by incorporating a content management system into your online presence:
1. Operational and Cost Efficiencies
A CMS can add efficiency by enabling streamlined creation, organization, and publishing of content. In a time where most health care organizations are being forced to do more with less, a CMS can allow one or more users the ability to collaborate on and update website content. This saves time and reduces the need for a dedicated web developer.
You can get built-in analytics and tracking tools to easily measure the success of your content and make data-driven decisions. This leads to more effective and targeted marketing campaigns, ultimately improving your ROI.
CMS can assist with Search Engine Optimization (SEO) by providing features and tools that help optimize website content for search engines. Plus, your system can include built-in functionality for optimizing page titles, meta descriptions, and URLs, which are key elements that search engines use to understand and rank website content.
Many CMS platforms also provide options to easily add and manage alternate tags for images and other multimedia, which can help search engines understand the context and relevance of the content.
Users also get a way to easily create and manage a sitemap, which can help search engines discover and index all of the pages on a website.
With a Content Management System, marketing campaigns can be more effective and more targeted — ultimately improving ROI.
2. Increase your reach with multilingual content
Multilingual support is an ongoing need for most health care companies. The need to transcreate content allows the ability to reach non-English-speaking prospective members and patients more effectively. CMS platforms can help you create different versions of the same page or post in multiple languages, with the option to easily switch back and forth between them.
A CMS can also provide ways for users to quickly manage different language versions of images, videos, and other multimedia, helping ensure the entire user experience is localized.
3. Easy scalability
A major challenge in the health care industry is keeping information up to date within websites. Need to upload new benefit information? Or announce upcoming webinars/seminars? A CMS can ensure your site scales as your needs scale.
You’ll get a flexible, robust architecture that can adjust to handle a large volume of content and a large number of users — scaling a website as content and functionality grows has never been easier!
Many CMS platforms are built on top of a database. That makes for easy storage and retrieval of large amounts of data. And, you can handle large amounts of traffic and data without slowing down.
CMS platforms are often designed to be easily customizable — and adapted to meet the specific requirements of your growing business.
A CMS makes just about everything online easier — scalability, user customization, marketing reach, you name it!
4. Built-in user customization
CMS platforms often include user management and access control features, allowing different user roles with specific permissions assigned.
Users can be given different levels of access to different areas of the website, to create, edit, publish, or delete content. Diverse users can be assigned different tasks and responsibilities. All of which leads to more efficient workflow.
CMS platforms also include revision history. Which means previous versions of a document can be tracked, and an audit trail maintained. This lets you keep track of who made changes and when, and to revert back to previous versions if needed.
5. Integrating with your current software
A CMS can integrate with various other software systems to streamline business processes, automate workflows, and improve productivity. Here are several examples:
• CRM technology — Solutions such as SalesForce or Hubspot allow your business to easily handle customer interactions, track leads, and measure the effectiveness of your marketing efforts.
• Email Service Providers — Email platforms such as Mailchimp or Campaign Monitor make it easy to manage your email marketing campaigns and track results.
• SharePoint — allows for hassle-free collaboration and document management.
• ERP systems — allows your business to automate business processes, such as order management and inventory control.
Looking to better control your digital content?
Look to DMW. We understand that every health plan and provider organization has its own unique needs with specific requirements and objectives. That’s why we integrate and deploy CMS designs that provide maximum flexibility — for just about any marketplace challenge.
Contact us today and we’ll talk about delivering the content management system that’s best suited to your business. You’ll wonder how your company was ever able to manage without it.