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News and views to improve the strength and vigor of all your direct response marketing activity.

Will New Facebook Changes Affect Your Business?
January 16, 2018

Justin Stauffer Digital Direct Marketing, Trends and POV

I’ve had a few clients ask "How will this affect my business?" My simple answer is, "it depends."

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Top 5 Posts From 2017 For a Prosperous New Year
December 29, 2017

Bill Spink DRTV, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Here’s a roundup of arguably the most timely and critical insights from 2017 we want to make sure you didn’t miss. Posts that feel especially relevant to inform your marketing planning and execution through the year ahead.

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Key Insights To Help You Leverage Big Data
December 13, 2017

Rachel Silva Trends and POV

Strong marketing analytics can be the key to differentiating your business as the world evolves and business practices become more competitive. The challenge is to avoid drowning in a sea of data.

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4 Steps To Being “Charming” Across All Media
November 29, 2017

Linda Armstrong Email Marketing, Response Marketing, Trends and POV

I can’t text. I’m not charming via text. But it’s not just texting; it’s email, it’s voicemail, it’s snail mail … You have to go around checking different portals just…

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Best Practices: How To Learn And Prosper From Social Listening
November 15, 2017

Catherine Roth Digital Direct Marketing, Trends and POV

Trying to get inside your target audience’s mind is the holy grail for marketers. Think you need a crystal ball to find the answers? Think again.

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