News and views to improve the strength and vigor of all your direct response marketing activity.
Dominic Presutti Digital Direct Marketing, Response Marketing, Trends and POV
Will Unilever’s Purchase of Dollar Shave Club Keep Members Feeling Razor Sharp, or Will They Feel the Sting of Getting Nicked? Global consumer products manufacturer Unilever purchased Dollar Shave Club…
Len Zappolo DRTV, Response Marketing, Trends and POV
The challenge of finite airtime Ready to grow your business using Direct Response TV (DRTV) advertising? Eager to see how this unique ROI-driven broad media channel can drive measurable response?…
Justin Stauffer Digital Direct Marketing, Response Marketing
It’s a painful reality of today’s world. And you may see it even more than I do. Year-over-year, as a marketer, you continuously face a grim reality of how to…
Linda Armstrong Health Care Marketing
Once upon a time, there were only agents and brokers. There was no direct response. There was no big data. Sounds likes the beginning of fairy tale by this is a true story.
Mike Wermuth Direct Mail, Response Marketing, Trends and POV
As we highlighted in a previous post, there’s plenty of room for direct mail in the digital age. From the research referenced, we know that many people prefer to engage with brands that they want to hear from through direct mail