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News and views to improve the strength and vigor of all your direct response marketing activity.

5 (Updated) Common Sense Email Marketing Tips for 2020
November 15, 2019

Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing

Despite being the oldest digital marketing tactic, email marketing has evolved over the years. Mobile adaptation, ever-increasing volume of emails received, and compliance-related factors ...

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DMW PROMOTES RYAN CANE TO DIRECTOR, INFORMATION TECHNOLOGY & COMPLIANCE
October 29, 2019

Christina Clausen Company News

Putting technology knowledge and skills into action.

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Medicare AEP Campaigns Focus on Member Experience, New Benefits
October 25, 2019

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

How does this year's Medicare AEP (Annual Enrollment Period) differ from past years? How are plans focusing their efforts? CMS is allowing new supplemental benefits and giving plans new marketing flexibility ...

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What to Expect When You’re a Copywriter
October 11, 2019

Jen Stercula Creative That Sells, Direct Mail, Response Marketing, Trends and POV, DM Lite

Becoming a parent is a lot like being a copywriter. It’s true! Here’s what I mean.

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DMW HIRES LAURA PENN AS STUDIO COORDINATOR
October 2, 2019

Christina Clausen Company News

Bringing a passion for graphic design and impressive work ethic to the agency.

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