Trends and POV

Mike Wermuth Direct Mail, Response Marketing, Trends and POV

As we highlighted in a previous post, there’s plenty of room for direct mail in the digital age. From the research referenced, we know that many people prefer to engage with brands that they want to hear from through direct mail

Mike Wermuth Digital Direct Marketing, Direct Mail, Response Marketing, Trends and POV

Direct Mail: The Smart Marketer’s (not so) “Secret Weapon” For years we’ve heard rumors about the death of print media (including direct mail) and news around the struggles of the…