News and views to improve the strength and vigor of all your direct response marketing activity.
Bill Spink Creative That Sells, Response Marketing, Trends and POV
Some time has passed since the DMA changed the D in its name from Direct to Data. We reflect on the reason for the change, its impact, and what DM really stands for in the profession. Watch the video or read our blog post.
DMW received four 2018 “Benny” Awards from the Philadelphia Direct Marketing Association (PhillyDMA), which are judged on a blend of strategic insight, creative excellence and actual in-market response.
Bill Spink Creative That Sells, DRTV, Response Marketing, Action Brand - Action Marketing
Who doesn't like a little competition? TruMark Financial does. And this new DMW-created TV campaign has more than a little fun with their positioning to drive home the point.
Renee Mezzanotte Medicare Marketing
Medicare Marketer Alert: The recent Cures Act reinstates the Medicare OEP. What does this mean for you? Here's a practical 1,2,3 of to-do’s for both the acquisition and retention side of your business …
Janine Taylor Boomer Marketing, Medicare Marketing
First quarter. The calm after the storm. Winter on the cusp of spring. We Medicare marketers survived. The Annual Election Period (AEP) is over.