News and views to improve the strength and vigor of all your direct response marketing activity.
Sue Sweeney Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Sue Sweeney takes a closer look at the challenges facing direct mail today and why it remains an effective part of an omnichannel marketing strategy.
Sean Clark Creative That Sells, Trends and POV
There's no "secret" to keeping clients engaged — it's about consistently bringing fresh, unexpected ideas to the table.
Renee Mezzanotte Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
When benefit changes put member retention at risk, communicating early, often, and across multiple channels can make all the difference.
Christina Clausen Company News
Mezzanotte brings two decades of health insurance marketing expertise and a proven ability to turn strategy into business results.
Christina Clausen Company News
Celebrating professional achievement and continued growth.