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Health Care Marketing

If everyone needs healthcare, why is it so tricky to market it? Hear from marketing professionals on best practices for healthier responses.

The Role of Big Data in Direct Response Campaigns
June 29, 2016

Linda Armstrong Health Care Marketing

Once upon a time, there were only agents and brokers. There was no direct response. There was no big data. Sounds likes the beginning of fairy tale by this is a true story.

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Why You Must Educate Your Consumer — Exhibit A: Health Insurance
May 5, 2016

Linda Armstrong Health Care Marketing

It’s a great lesson in Direct Marketing … as more and more decisions about health insurance and health care are placed in the hands of the consumer...

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How should health marketers view Baby Boomers as they turn 65 and older?
March 17, 2011

Linda Armstrong Boomer Marketing, Health Care Marketing, Insurance Direct Marketing

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When Boomers Meet Medicare
February 18, 2011

Linda Armstrong Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

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