News and views to improve the strength and vigor of all your direct response marketing activity.
Kevin Courtright Marketing Analytics, Response Marketing
A Compromise Between 1-to-1 and 1-for-All Marketing Approaches Segmentation is taking something and dividing it into separate parts. What is being separated and the method by which it is divided…
Janine Taylor Health Care Marketing, Medicare Marketing
The Importance of Preheat Creative for Any Medicare Annual Enrollment Period Marketing Strategy By federal law, there are only 68 days to advertise during Medicare’s Annual Election Period (AEP). With…
Rachel Silva Response Marketing
Strike a Delicate Balance Between Standing For Something And Not Being Too Polarizing In today’s post-election and politically charged world, many articles have been written about how to navigate the…
Len Zappolo DRTV, Response Marketing
People of all ages are streaming video content. Very few of us consume video the way we did not only “back in the day,” but even just a few years…