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News and views to improve the strength and vigor of all your direct response marketing activity.

DMW PROMOTES GRAY TO ACCOUNT MANAGER
August 8, 2022

Christina Clausen Press Releases, Staff Updates

Gray continues to play a pivotal role with DMW clients.

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Media strategies evolve as boomers become “the” connected TV generation
July 29, 2022

Justin Stauffer Boomer Marketing, DRTV, Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

Consumers age 65+ may not be the first Early Adopters. But when they get on board with a technology trend, it's big news!

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DMW Continues to Add Team Members
July 20, 2022

Christina Clausen Press Releases, Staff Updates

Welcoming 3 more new employees in account services, and the creative department.

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QR Codes: 5 how-to’s to turn a “mess o’ dots” into a response winner
July 19, 2022

Bill Spink DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

QR codes have been around since the 1990's, and became popular during the pandemic for touchless bar and restaurant menus. But do they work for direct response?

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Multiple 2022 Communicator Awards Validate the DMW Action Branding Approach
June 28, 2022

Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company Awards

Yes – marketers and brand managers can have it all: Winning direct response execution, plus brand-enhancing creative ... See how!

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Recent Posts

DMW PROMOTES GRAY TO ACCOUNT MANAGER

8 Aug, 2022

Media Strategies: Boomers CTV Generation

29 Jul, 2022

DMW Continues to Add Team Members

20 Jul, 2022

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