For 37+ years, DMW has been developing brand-sensitive direct response work that motivates consumers to act. We call it Action Branding™ — it generates leads and conversions, and a measurable return on investment (ROI) for our clients. That’s our number one focus. And when the work wins awards, well, that’s the platinum and gold cherry on top!
Every year, the MarCom Awards represents some of the best work in the business.
So, we’re extremely proud to announce DMW received four MarCom Awards in the 2021 competition. It showcases the agency’s commitment to marketing excellence across multiple categories, including nonprofit, health care, and health insurance. In addition, the awards encompass a range of strategies and campaign tactics applied across digital, TV, video, direct mail, and print media.
How a website overhaul won over consumers and the judges.
Sandy Rollman Ovarian Cancer Foundation — Platinum Award
Fundraising is a difficult task from the start. But when you combine that with a dated, disconnected website, it’s hard to bring in the donations. So DMW, working on a pro bono basis, took the existing Sandy Rollman website and made it work much better from an online user perspective, including design and copy.
Before the overhaul (image at left), website was disconnected and not mobile friendly. After DMW, the new website had a streamlined flow, mobile-first design, and clear calls to action.
Our new website design took a mobile-first strategy with streamlined flow, warmer, more engaging visuals, and clear calls to action — all to improve user engagement, and increase fundraising.
“The customer is always right” — the golden rule of marketing any way you look at it.
Intermountain Healthcare — Gold Award
Health care is one of the most competitive industries around, with providers forever fighting for insured patients. Our client, Intermountain Healthcare, operates myGeneration Clinics, a chain in Nevada that specifically targets the Medicare insurance audience. DMW was tasked with developing a new direct response multimedia campaign for the critical marketing period known as Medicare’s Annual Enrollment Period (AEP).
From direct mail to outdoor and every other tactic executed, the Intermountain Healthcare “My Way” integrated campaign created buzz in the marketplace, and boosted awareness and response!
We came up with a uniquely ownable theme that leveraged the brand graphic in their logo and promoted a powerful value proposition everyone wants: “My healthcare. My way.”
Keystone First VIP Choice — Gold Award
Our challenge was to develop a direct mail package that dealt with a complicated subject — Medicare. But we had to speak to the target audience on an easy-to-understand level — they’re “dual eligibles” or people aged 65-80+ who live at or below the poverty line and qualify for both Medicaid and Medicare insurance.
Medicare can be complicated. So DMW created an umbrella theme or “handle” that simplified the benefits for our target audience, and a direct mail campaign to go with it — using clear, easy-to-understand messaging throughout.
So, we came up with an umbrella theme or “handle” that cut to the chase: “VIP Free for me!” The direct mailer used clear, simple copy and visuals throughout, and we did the math for them by adding up the total amount of money they could save on their health care by signing up.
Why consumers fell in love with a new Medicare matchmaking website.
BlueCross BlueShield of South Carolina — Honorable Mention
You’ve probably seen ads for all the apps to help you find dates. But how about a matchmaking site to help people find a Medicare insurance plan they’ll love? Our client, BlueCross BlueShield of South Carolina, had 20 plans to choose from. But to a consumer, all those choices can be daunting. So DMW created a friendly, easily accessible web presence to help shoppers age 65+ find the best Medicare plan for their health needs and lifestyle. All they had to do was answer a few simple questions to get a short list of suitable plan choices — love should be so easy!
This unique Medicare website featured a home page (at left) with the matchmaking quiz in the A spot, with call to action to get started. An “in progress” page showed users how close they were to finding a plan they’d love!
“Every year, the MarCom Awards represents some of the best work in the business. So I’m proud of the range of clients and projects that were recognized,” said Bill Spink, EVP and Chief Creative Officer of DMW. “The DMW team always strives for breakthrough direct response strategy as well as creative, and once again, our work speaks for itself.”
Want award-winning creative that builds your brand and your market share?
Contact DMW today for a no-obligation consultation. We’ll talk about your business and what you could be doing to break through the marketing clutter — and get response!
About The MarCom Awards
The MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most respected creative competitions in the world. Each year about 6,500 print and digital entries are submitted from dozens of countries. MarCom is administered by the Association of Marketing and Communication Professionals. Learn more at marcomawards.com.
DMW is an award-winning, full-service direct response agency with 37+ years of experience across all media: digital, video, TV, direct mail, and print. DMW has an especially deep practice in health insurance and health care for the 65+ population, plus other lines of insurance and financial services. Clients rely on us to produce successful response marketing strategies and tactics driven by data insight, media placement and analysis, digital/mobile expertise, and breakthrough creative. Our team is focused on Core Values — connected, inquisitive, accountable, authentic — that motivate us to do great work and Inspire Direct Results. To learn more, please visit www.dmwdirect.com.
For more information or to schedule an interview, please contact Christina Clausen at firstname.lastname@example.org or 484-383-0153.